{"id":5637,"date":"2026-06-05T16:07:23","date_gmt":"2026-06-05T08:07:23","guid":{"rendered":"http:\/\/howofactory.com\/?page_id=5637"},"modified":"2026-09-16T09:27:42","modified_gmt":"2026-09-16T01:27:42","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/howofactory.com\/ar\/brand-strategy\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u0627\u0644\u0634\u0631\u0643\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u0646\u062c\u062d\u062a \u0634\u0631\u0643\u0629 \u00ab\u0633\u064a\u0646\u0648\u062a\u0631\u0648\u0643\u00bb \u0641\u064a \u062a\u0631\u0633\u064a\u062e \u062d\u0636\u0648\u0631 \u0642\u0648\u064a \u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0648\u062c\u062f \u062d\u0627\u0644\u064a\u0627\u064b \u0623\u0643\u062b\u0631 \u0645\u0646 4 \u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0631\u0643\u0628\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0627\u0628\u0639\u0629 \u0644\u0647\u0627 \u0642\u064a\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0634\u062e\u0635\u064a \u0644\u0644\u0634\u0631\u0643\u0629<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u0627\u0644\u062a\u0627\u0631\u064a\u062e<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0630\u0643\u064a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u062a\u0641\u062a\u062e\u0631 \u0634\u0631\u0643\u0629 \u00ab\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0635\u064a\u0646 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0644\u0634\u0627\u062d\u0646\u0627\u062a \u0627\u0644\u062b\u0642\u064a\u0644\u0629\u00bb \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 (\u0627\u0644\u0645\u0634\u0627\u0631 \u0625\u0644\u064a\u0647\u0627 \u0628\u0627\u0633\u0645 \u00abSINOTRUK\u00bb) \u2014 \u0627\u0644\u062a\u064a \u062a\u0623\u0633\u0633\u062a \u0641\u064a \u0627\u0644\u0623\u0635\u0644 \u062a\u062d\u062a \u0627\u0633\u0645 \u00ab\u0645\u0635\u0646\u0639 \u062c\u064a\u0646\u0627\u0646 \u0644\u0644\u0633\u064a\u0627\u0631\u0627\u062a\u00bb \u0641\u064a \u0639\u0627\u0645 1930 \u2014 \u0628\u062a\u0627\u0631\u064a\u062e \u062a\u0637\u0648\u064a\u0631 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0645\u062a\u062f \u0644\u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 \u0642\u0631\u0646 \u0645\u0646 \u0627\u0644\u0632\u0645\u0627\u0646\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u0631\u0627\u062b \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u0627\u0633\u062e. \u0648\u0642\u062f \u0634\u0647\u062f\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0644\u062d\u0648\u0638 \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a \u0627\u0644\u062b\u0642\u064a\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u0639\u064a\u062f \u0627\u0644\u0648\u0637\u0646\u064a\u060c \u0645\u0646\u0630 \u0628\u062f\u0627\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0648\u0627\u0636\u0639\u0629 \u0648\u062d\u062a\u0649 \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0648\u0647\u064a \u0648\u0631\u064a\u062b\u0629 \u0648\u0645\u0645\u0627\u0631\u0633\u0629 \u0644\u0631\u0648\u062d \u0646\u0647\u0631 \u0627\u0644\u064a\u0627\u0646\u063a\u062a\u0633\u064a \u2014 \u00ab\u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u064b\u0627 \u0648\u0627\u0644\u0633\u0639\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0630\u0627\u062a\u064a\u00bb. \u062a\u0639\u0645\u0644 SINOTRUK \u0628\u0634\u0643\u0644 \u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0625\u0646\u062a\u0627\u062c \u0648\u0628\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a \u0627\u0644\u062b\u0642\u064a\u0644\u0629 \u0648\u0627\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u063a\u0631\u0627\u0636 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0627\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0648\u0646\u0627\u0642\u0644\u0627\u062a \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u0628\u0641\u0636\u0644 \u062a\u0634\u0643\u064a\u0644\u0629 \u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u00ab\u0647\u0648\u0627\u0646\u063a\u0647\u00bb \u0648\u00ab\u0633\u064a\u062a\u0631\u0627\u0643\u00bb \u0648\u00ab\u0647\u0648\u0648\u00bb\u060c \u0639\u0632\u0632\u062a \u0634\u0631\u0643\u0629 \u00ab\u0633\u064a\u0646\u0648\u062a\u0631\u0648\u0643\u00bb \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0643\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a \u0627\u0644\u062b\u0642\u064a\u0644\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646\u060c \u062d\u064a\u062b \u062a\u063a\u0637\u064a \u0623\u0648\u0633\u0639 \u0646\u0637\u0627\u0642 \u0645\u0646 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0648\u0629.\u0648\u0627\u0646\u0637\u0644\u0627\u0642\u064b\u0627 \u0645\u0646 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u064a \u00ab\u0646\u0633\u0639\u0649 \u0625\u0644\u0649 \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u00bb\u060c \u062a\u0637\u0645\u062d SINOTRUK \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0645\u062c\u0645\u0648\u0639\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u062a\u0648\u0641\u0631 \u0633\u0644\u0633\u0644\u0629 \u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629\u060c \u062a\u0639\u0645\u0644 SINOTRUK \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0639\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u060c \u0648\u062a\u0639\u0632\u0632 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0648\u062a\u062c\u0630\u0628 \u0643\u0628\u0627\u0631 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u064a\u0646\u060c \u0648\u062a\u0631\u0639\u0649 \u0628\u064a\u0626\u0629 \u062a\u0634\u062c\u0639 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u0648\u0631\u0648\u062d \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u062a\u0631\u0633\u064a \u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0631\u0627\u0642\u064a\u0629 \u0648\u0645\u0633\u062a\u0642\u0644\u0629 \u0648\u0637\u0646\u064a\u0627\u064b \u062a\u064f\u0639\u0631\u0641 \u0628\u0623\u0646\u0647\u0627 \u062a\u062c\u0633\u064a\u062f \u0644\u0640 \u00ab\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0639\u0638\u0645\u0649\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

\u0633\u064a\u0646\u0648\u062a\u0631\u0648\u0643 \u2014 \u062e\u064a\u0627\u0631\u0643 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0644\u0634\u0627\u062d\u0646\u0627\u062a<\/h3>

\u062a\u064f\u0639\u062f \u00ab\u0633\u064a\u0646\u0648\u062a\u0631\u0648\u0643\u00bb \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u0623\u0643\u0628\u0631 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629 \u0648\u062d\u0635\u0629 \u062a\u0635\u062f\u064a\u0631\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a \u0627\u0644\u062b\u0642\u064a\u0644\u0629<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/a><\/figure>

+8613734412206<\/a><\/h3>

\u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Company SINOTRUK has established a strong presence in the global market, with more than 4 million commercial vehicles currently in service worldwide. Company Profile History Brand Strategy Intelligent Manufacturing Sustainable Development Brand Strategy China National Heavy Duty Truck Group Co., Ltd. (referred to as \u201cSINOTRUK\u201d), originally founded as […]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5637","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/pages\/5637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/comments?post=5637"}],"version-history":[{"count":46,"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/pages\/5637\/revisions"}],"predecessor-version":[{"id":9150,"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/pages\/5637\/revisions\/9150"}],"wp:attachment":[{"href":"https:\/\/howofactory.com\/ar\/wp-json\/wp\/v2\/media?parent=5637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}